Apple May Discontinue the iPhone X Later This Year

Apple reportedly plans to kill off the current iPhone X. According to a prediction by Ming-Chi Kuo, a famous Apple analyst, the company might discontinue its priciest iPhone yet by the end of the summer – less than a year since the phone began hit the shelves.

After implying that the discontinuation would be the result of iPhone X’s unpopularity, Kuo clarified in a note that the production of the current model might be stopped to accomodate the other phones set for 2018.

Based on Kuo’s prediction, Apple this fall would launch its 2018 smartphone lineup that will include an upgraded 5.8-inch phone, a 6.5-inch “iPhone X Plus” and a 6.1-inch phone with LCD screen instead of the expensive OLED screen, which adorns the current iPhone X. Because it uses much cheaper screen, the latter device may go on sale for only $799 – about $200 less than the cheapest iPhone X.

The problem is, Apple has been selling older iPhones at cheaper prices as an alternative to people who aren’t too interested in purchasing the newer models. However, it sounds unlikely for the tech giant to significantly reduce the price of the 2017 iPhone X due to the OLED technology. If the current iPhone X’s still around by the time the 2018 lineup is released, then Apple would break tradition by making last year’s phone available at a higher price than its 2018 successor.

“iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model,” Kuo stated.

“Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018,” he continued.

Apple has yet to comment on the reports so far. But what do you think of the prediction? Sound off in the comment section below.

8 thoughts on “Apple May Discontinue the iPhone X Later This Year

  • January 23, 2018 at 6:27 pm
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    I love the way the media keeps bashing out “iPHONE X COSTS JUST $/£ 357.50 to make” That is rubbish, sure parts cost maybe, add in research and development, government approval costs in multiple countries, staff costs, distribution costs, packaging and a plethora of other costs. Sure they make a good markup, but that’s what business is about. P.S I am not an apple user or fanboy in anyway

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  • January 24, 2018 at 7:30 pm
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    Though happy user of Apple since 7 years, but will look for alternative phones in future. Apple is not able to innovate and the price one needs to pay is steep compared to other options available in market.

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  • January 25, 2018 at 8:03 pm
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    In other news, Honda will discontinue 2017 Civic when 2018 Civic is released.
    Except Apple is still selling an iPhone model from 2015 (iPhone 6s), so your analogy doesn’t apply.

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  • January 28, 2018 at 6:52 pm
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    So, let me get this straight. People come in here ranting and raving on how good its selling. But in reality, if something is selling, they don’t stop making it so soon.

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    • January 29, 2018 at 8:36 pm
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      Exactly. I don’t know if Apple is actually “discontinuing” the iPhone X or that they will be moving on to the iPhone Xs. I’m not an Apple fan (in fact, I actually dislike Apple software). However, this seems to be much ado about nothing.

      Reply
  • January 31, 2018 at 8:37 pm
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    waah really? soo… for who already use iPhone X become limited edition ? l.o.l

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  • February 4, 2018 at 7:12 pm
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    Good choice Steve Wozniak (applause for him) for not buying iphone x, but wait not because of Steve Wozniak not satisfied with the product so apple stop producing iphone x right… who knows (?)

    Reply

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