Apple reportedly plans to kill off the current iPhone X. According to a prediction by Ming-Chi Kuo, a famous Apple analyst, the company might discontinue its priciest iPhone yet by the end of the summer – less than a year since the phone began hit the shelves.
After implying that the discontinuation would be the result of iPhone X’s unpopularity, Kuo clarified in a note that the production of the current model might be stopped to accomodate the other phones set for 2018.
Based on Kuo’s prediction, Apple this fall would launch its 2018 smartphone lineup that will include an upgraded 5.8-inch phone, a 6.5-inch “iPhone X Plus” and a 6.1-inch phone with LCD screen instead of the expensive OLED screen, which adorns the current iPhone X. Because it uses much cheaper screen, the latter device may go on sale for only $799 – about $200 less than the cheapest iPhone X.
The problem is, Apple has been selling older iPhones at cheaper prices as an alternative to people who aren’t too interested in purchasing the newer models. However, it sounds unlikely for the tech giant to significantly reduce the price of the 2017 iPhone X due to the OLED technology. If the current iPhone X’s still around by the time the 2018 lineup is released, then Apple would break tradition by making last year’s phone available at a higher price than its 2018 successor.
“iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X’s price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model,” Kuo stated.
“Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1″ LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018,” he continued.
Apple has yet to comment on the reports so far. But what do you think of the prediction? Sound off in the comment section below.