Facebook Kills Off Its Teen-Only Snapchat Clone Lifestage Just Months After Launch

Have you ever heard about Lifestage? If you want to know what it is or how it works, it’s too late. Facebook, which owns the teen-focused app, has decided to shut it down for good just months after quietly launching it.

Business Insider was the first to notice that the app had been removed from App Store. Facebook itself later confirmed the removal, saying in a statement that it had “learned a lot from Lifestage” and would “continue to incorporate these learnings into features in the main Facebook app.”

SEE ALSO: Brands Are WAAAY More Interested in Instagram Story Than Snapchat

Lifestage was launched in October last year. It was developed by Facebook software engineer Michael Sayman in attempt to attract Snapchat’s main users –teenagers. Only those aged below 21 could have a Lifestage account and use it to connect with other users studying in their school.

Through the app, users could share selfies and videos with their community of classmates or schoolmates. But one major thing the app lacked of was a direct messaging tool which would have allowed students to communicate with one another and deepen their connections.

However, the app was never a big hit among its targeted market. It never came to Android and Facebook had apparently planned to get rid of the app for quite a while, considering the fact that it had never received an update since October 2016. For existing users, Lifestage will stop working completely next month.

Do you happen to own a Lifestage account? What do you think of the app’s imminent disappearance? Share your opinion by leaving a comment below. (dth/gaekon)

3 thoughts on “Facebook Kills Off Its Teen-Only Snapchat Clone Lifestage Just Months After Launch

  • August 9, 2017 at 7:22 pm
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    This is not the first time Facebook has cleaned house of under-performing apps. A couple of years ago, it closed down its internal incubator Creative Labs, along with several of its apps, including photo-sharing app Slingshot, anonymous chat app Rooms, and collaborative video app Riff.

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  • August 14, 2017 at 7:25 pm
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    i don’t even realize that facebook have kind of insta story

    Reply

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