Fashion Company Faces Backlash for Trying to Rebrand the Swastika

Swastikas and fashion just don’t go together, and this fashion company had to learn that the hard way. KA Design, the U.S. based company, ended up getting widely criticized after they sold Swastika-printed T-shirts in attempt to rebrand the Nazi-affiliated symbol.

The swastika is originally a symbol representing good fortune, before Adolf Hitler adopted it and transformed it into symbol of hate associated with the Third Reich. Now, the fashion brand tried to bring awareness to the original function of swastika by featuring the logo over a rainbow-colored background and alongside words like “peace” and “zen.”

The company explained their decision to incorporate the swastika into their design in a Facebook post recently. “The Swastika is 5,000 years old, it’s a symbol of peace. It’s a symbol of love, it’s a symbol of life,” read the text in a video.

“But one day, Nazism. They took the swastika, rotated it by 45 degrees, and turned it into Hatred, and turned it into Fear, and turned it into War, and turned it into Racism and turned it into Power. They stigmatized the swastika forever. They limited our freedom,” the video continued. “Swastika is coming back, together with Peace, together with Love, together with Respect, together with Freedom.”

But the company’s attempt to restore the function of swastika was met with negative comments from society. An Israeli Jewish community said, “It is obscene and disgusting that Teespring would seek to profit of this in the name of art, trying to turn this irredeemable Nazi symbol of hate and murder, into a symbol of ‘love and peace.’ “

Many social media users also voiced their disagreement. A Twitter user said, “Holy cow, what a bad idea! Nothing will ever make the swastika okay again, no matter what it used to mean. It’s been forever ruined.”

The swastika-adorned T-Shirts have now been removed from the company’s website. But they haven’t stopped trying to profit off of the symbol, as they’re now selling T-shirts with a “no” symbol over the swastika. (dth/gaekon)

2 thoughts on “Fashion Company Faces Backlash for Trying to Rebrand the Swastika

  • August 8, 2017 at 7:34 pm
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    By the way my name is swatika :”)

    Reply
  • August 10, 2017 at 8:26 pm
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    Trying to ‘reclaim’ the swastika to be edgy is an insult to all the people who lost their lives during that war how disrespectful

    Reply

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