Kellogg’s Accused of Racism for Design on Cereal Box

Kellogg’s has landed in hot water for the design seen on their new cereal box. The company was forced to make a change to the design after an artist called them out for the “racist” artwork featured on the back of the Corn Pop box.

The image in question shows cartoon Corn Pops doing various activities at a mall. While some are seen shopping or playing in arcade, one character is featured as a janitor. That particular character is the only one colored in brown.

The janitor’s existence was pointed out by Saladin Ahmed, a fantasy author who also writes for Marvel comic books. “Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism,” he complained in a Twitter post.

He futher explained the reason why he made a big deal out of it. “Yes [it’s] a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…” he shared in another tweet.

Ahmed’s criticism didn’t go unnoticed by Kellogg’s, which immediately responded with an apology and a promise to give the box an update. “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon,” the company wrote in its own Twitter post.

What do you think? Do you agree with Ahmed that the artwork is racist? Do you think his criticism is necessary? Go share your opinion in the comment section below.

6 thoughts on “Kellogg’s Accused of Racism for Design on Cereal Box

  • October 29, 2017 at 6:27 pm
    Permalink

    A perfect example of why Enoch Powell was right.. About time a company had the guts to tell one of these whiners to get a life

    Reply
  • October 30, 2017 at 7:22 pm
    Permalink

    Its not a Tiny thing, just like they said one person can impact other people

    Reply
  • October 31, 2017 at 8:57 pm
    Permalink

    yang menabur pasti memanen. jadi tabur yang baik supaya panennya baik pula

    Reply
    • November 13, 2017 at 6:42 pm
      Permalink

      Nila setitik rusak susu sebelanga?

      Reply
  • January 19, 2018 at 9:46 am
    Permalink

    Why is the brown one the only one doing an honest hard days work? Why are the “white” ones portrayed as being loutish and disobeying simple health and safety – like standing on spoons at the top of an escalator, popping a baloon that their mate is sitting on, swinging from the second floor veranda, and surfing on a water fountain?

    By my estimation, the brown one got a pretty good portrayal if you do not start out with a preconceived agenda that working and in particular cleaning is demeaning. So I would say this is more an error on the behalf on Mr Ahmed with regard to the role of work in society.

    Reply
  • February 1, 2018 at 8:41 pm
    Permalink

    we are the same as human. I’m so sad that we have to face racism…

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *