The Weeknd Cuts Ties With H&M Following Brand’s Racist Ad

H&M’s recent ad cost them their partnership with The Weeknd. The Canadian singer, who teamed up with the Swedish clothing company last year, wrote in a Twitter post that he was “offended” by the racist ad and he would no longer work with them.

“Woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…,” so the “Starboy” hitmaker said in the tweet he sent out Tuesday, January 9 along with a picture of a young black boy modeling an H&M hoodie with the words “Coolest Monkey in the Jungle” printed on it.

The photo, a part of H&M’s online catalog, came with two other pictures of white boy donning two other hoodies – one with an animal-themed print and one featuring the words “Survival Expert”.

Upon the pictures’ launch, H&M also received criticism from other famous figures, including NBA star LeBron James who posted on his Instagram account a photoshopped version of the ad, and wrote in the caption that instead of the “Coolest Monkey” he saw “a Young King… a ruler of the world” in the photo.

“We as African Americans will always have to break barriers, prove people wrong and work even harder to prove we belong but guess what, that’s what we love because the benefits at the end of the road are so beautiful!!” he continued complaining.

H&M was aware of the controversy, and later issued an apology. “We sincerely apologize for offending people with this image of a printed hooded top,” they wrote and assured that the image had now been taken down from “all online channels” and that the product would never hit the H&M stores in the United States. “We believe in diversity and inclusion in all that we do and will be reviewing all out internal policies accordingly to avoid any future issues,” they added.

6 thoughts on “The Weeknd Cuts Ties With H&M Following Brand’s Racist Ad

  • January 11, 2018 at 7:06 am
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    So this is way, saw them apologized on instagram yesterday but not surely knowing what happened now i’m know

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  • January 12, 2018 at 9:29 am
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    Great media stunt to grab a few new fans……sorry still don’t know who you are and haven’t bothered to YouTube you. I think you need a stern word with your barber though!

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  • January 15, 2018 at 8:35 am
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    Sounds more like a Tuesday to me.

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  • January 19, 2018 at 8:34 am
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    Place the blame where it originates. This child’s parents or guardians are responsible for this.

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  • January 29, 2018 at 8:40 pm
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    Really H&M??? This advertisement campaign took weeks, months if not years to plan. Come on parents why would you allow your child to be the canvas for such a horrible portrait? This hoodie displayed on this beautiful child is offensive in every way!!!

    The most profound quote that I heard some years ago that still resonates with me today by one of the greatest African American poets is as follows, “When people show you who they are believe them.” Dr. Maya Angelou

    Thanks H&M for displaying you true colors. Your company will never receive another penny that I earn.

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  • February 1, 2018 at 8:33 pm
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    so, it’s actually how white people think about non white? why they so cruel?? i dont get it

    Reply

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