Apple has finally responded to massive criticism over the iPhone slowdown. Days after they admitted to throttling older iPhones to balance power consumption from aging batteries, the tech giant took to their website on Thursday, December 28 to publicly apologize.
The company wrote in a statement. “We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.”
They went on saying that the throttling was never meant to trick users into thinking that their phones were no longer usable, and force them to purchase new iPhones. “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that,” they explained.
Also in the statement, Apple announced that they’re reducing the cost of out-of-warranty battery replacement from $79 to $29. The price will be charged to “anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018.”
It’s been one hell of a month for Apple. Just a few weeks ago, a customer reported that his iPhone’s performance returned to normal after he replaced the battery. The discovery led Apple to confirm that iPhones would start slowing down in order to extend battery life.
The confirmation enraged thousands of iPhone users out there, because they were never informed about this. People with slow-down iPhones would normally think that their devices have become unusable and start considering to replace them with new iPhones, while they could have restored their phones to full power simply by replacing the batteries.
Because of this, many of them are currently suing the Tim Cook and Co. One lawsuit comes from a French organization called Halte à l’Obsolescence Programmée (HOP), which translates to Stop Planned Obsolescence.
In a statement, the organization said that Apple violated a 2015 French law relaed to practice of planned obsolence, which is defined by the use of techniques by which the person responsible for the marketing of a product aims to deliberately reduce the duration to increase the replacement rate.
“These practices are unacceptable and can not go unpunished. It is our mission to defend consumers and the environment against this waste organized by Apple,” said HOP’s co-dounder Laetitia Vasseur. The organization names Apple France as a defendant in their documents, and states that the company could lose 300,000 euros in the case.