Logan Paul continues to make headlines for his recent vlog. Days after prompting backlash for posting that offensive video of him visiting Aokihagara, which is known as the Suicide Forest in Japan, the YouTube personality received a letter from a clothing company that claims they’re losing profits following the controversy.
If you don’t know, Paul owns a clothing line called Maverick by Logan Paul. Meanwhile, there’s this Maverick Apparel that was established first and has been specializing in running and hiking gear. In a letter sent to Paul, the original Maverick says that they’ve lost $4 million in profits due to the YouTube star’s worsening reputation. They threatens a legal action against the 22-year-old if he doesn’t change the name of his own brand in a week.
“Maverick Apparel has noticed a rapid and significant decline in its sales, reputation and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct. In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred and contempt, you have simultaneously infected the good name of Maverick Apparel,” reads the letter, which goes on to accusing Paul of being “synonymous with racist, anti-Asian, and homophobic sentiments, and most recently, a belligerent insensitivity to suicide.”
As previously reported, Paul received massive backlash for posting a vlog of him discovering a suicide victim’s body while wandering around Japan’s Suicide Forest, which is famously known as a place where hundreds of people take their own lives each year. What angered viewers was the fact that he continued to roll the camera and shot the body up close, though he blurred out the deceased man’s face. Adding fuel to the fire, Paul and his friends laughed and cursed the entire time as they talked near the body.
The video garnered 6 million views before it was taken down after millions of people expressed their frustration on social media. Paul has since issued two apologies, and said that he’d stop posting videos for now as he’s “taking time to reflect.”