As reported by SJ insight, around 5,000 advertisements offline and online are exposed to people daily in 2014. But sadly, only 3,06% of those advertisements were really noticed. You can imagine how tight the competition is to be included in that small percentage. That’s why people mention that creating an outstanding advertising idea is one of the most brain-draining jobs in the world. But it doesn’t always have to be. Here are some of the tricks often used by advertising experts to brainstorm creative advertising ideas.
Ask a Question
If you aim for people’s personal matter to get them to be your clients, start by asking them deep questions. Things like “Are you struggling to pay your debts?” and “Tried everything but your acne never goes away?” will make people click your ad because the question feels so personal.
Try to look everything from different perspective and you’ll discover amazing advertising ideas. Just like what Frontline did with this ad above. Since when people can look like annoying bugs around your dog? Using unique perspective to create a fresh advertisement is a really good move.
What Have Others Created?
Looking at other companies’ advertisements can actually give you a lot of inspiration. I’m not telling you to copy the advertising ideas and graphics. But sometimes existing ads can give you a hint to what you should do with your ad. As long as you’re not copying their work, it’s completely legal to do.
Know Your Audience
You’ve probably heard this a lot. But nothing is better than this advice. Knowing your audience group means you know their common strength, weakness, problems, and wishes. You can turn these things into a powerful advertising idea that could definitely draw them toward you.
In this era, pop culture has an incredible impact on people’s lives and minds. Combining pop culture with unique concept could form an interesting advertising ideas. Need an example? This band aid advertisement really rocks.
Are these tips helpful? Let us know what you think about these advertising ideas tips by leaving a comment in the box below. And if you think your friends will love this too, don’t hesitate to hit the share button!