Kellogg’s has landed in hot water for the design seen on their new cereal box. The company was forced to make a change to the design after an artist called them out for the “racist” artwork featured on the back of the Corn Pop box.
The image in question shows cartoon Corn Pops doing various activities at a mall. While some are seen shopping or playing in arcade, one character is featured as a janitor. That particular character is the only one colored in brown.
The janitor’s existence was pointed out by Saladin Ahmed, a fantasy author who also writes for Marvel comic books. “Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? This is teaching kids racism,” he complained in a Twitter post.
— Saladin Ahmed (@saladinahmed) October 24, 2017
He futher explained the reason why he made a big deal out of it. “Yes [it’s] a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same…” he shared in another tweet.
Ahmed’s criticism didn’t go unnoticed by Kellogg’s, which immediately responded with an apology and a promise to give the box an update. “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon,” the company wrote in its own Twitter post.
What do you think? Do you agree with Ahmed that the artwork is racist? Do you think his criticism is necessary? Go share your opinion in the comment section below.